Pricing fragrances for resale can be a challenge, especially when dealing with discontinued, vintage, or niche scents. Whether you’re selling on eBay, through your own website, or at local markets, getting the price right is crucial to staying competitive while protecting your margins.
Here’s a practical guide to help you price fragrances accurately and confidently:
1. Research Current Market Value
Start by checking platforms like eBay (sold listings only), Mercari, and Fragrantica’s forums. Look at:
-What the fragrance is currently selling for (not just listed
-Recent sales data, condition (sealed vs. unsealed), and bottle size
-Regional availability and demand
2. Consider Condition and Presentation
A brand-new, sealed bottle commands a higher price than a tester or unboxed bottle. Minor wear on packaging can reduce value, especially for collectors. Used bottles should be clearly marked and discounted accordingly — typically by 30–60% depending on fill level and rarity.
3. Account for Discontinued or Rare Status
If the fragrance is discontinued or hard to find, you can price it higher — but keep it realistic. Check historical pricing trends and the volume of listings. If supply is low but demand is consistent, there’s room to price above original retail.
4. Factor In Shipping and Fees
On platforms like eBay or Poshmark, factor in fees (10–20%) and shipping costs when setting your price. Free shipping can be a sales driver, but make sure it’s baked into your listing price.
5. Watch Your Competition
Keep an eye on how others are pricing — but don’t blindly undercut. Position yourself around market average unless you have a unique selling point (e.g., faster shipping, sealed packaging, samples included).
6. Adjust with Market Changes
Fragrance pricing isn’t static. A scent that sold for $60 a month ago might now be trending on TikTok and go for $90. Stay flexible and check comps regularly.
7. Bundle or Discount Strategically
If you have multiple bottles or slow-moving stock, offer bundle discounts or limited-time pricing to move inventory while maintaining perceived value.
Final Thoughts
Pricing fragrances for resale is both art and science. With a little research, a consistent strategy, and good customer service, you can set prices that reflect the value of your inventory while keeping buyers happy.